Enough with the trees and numbers. There are tens of thousands of golf courses in the world. Most have logos, and many of those logos feature trees and numbers. Oaks are wildly popular. Conifers, too.

To explore into this continuing evolution, I spoke to experts in design, branding and marketing across the creative industries. In the article that follows, I'll share 7 hot trends that are likely to ...

Honda has announced it will be refreshing its brand identity in 2026, revealing an updated logo to usher in the brand's next wave of electric vehicles.

Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...

When season one of the television series “You” hit Netflix, the influx of traffic to New York’s Logos bookstore blew up. “Until the pandemic, we had big sales all the time,” said Harris Healy, the ...

Yep, there's a scientific reason behind why you can't resist those bright red logos you see everywhere. There’s a reason you can’t resist the siren call of the McDonald’s logo or the Coca Cola logo.

Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are ...

From the NFL’s perspective, that’s precisely the point. One glance is all it takes to recognize that you’re looking at the biggest sporting event in the nation … and perhaps the world. Of course, some ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...

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