Automation of sales operations can be a win for companies, marketers, and sales teams. It lends speed, accuracy, and efficiency to sales operations, adding to revenues and customer loyalty. Sales ...

From fears about AI to the obsession with follower counts, many beliefs that once held now hold brands back. Social media is no longer just a marketing tool; it has become a brand's identity and voice ...

The Great Resignation, political unrest, and inflation are just some of the challenges businesses face today. Unfortunately, CMOs find themselves in a difficult position as they attempt to adjust to ...

As marketing budgets have increased in 2022 and are expected to witness an upward trend in the foreseeable future, CMOs should identify the best ways to maximize the impact of their B2B marketing ...

When planning an event, it's essential to map out a clear schedule. This schedule should outline what will happen, including talks, workshops, and activities. This ensures everything runs smoothly and ...

Customer confidence in the car market is falling, especially in Electric Vehicles (EVs). With price cutting in a bid to boost sales & second-hand values plummeting, consumers are just not buying into ...

Discover how native advertising can enhance brand visibility and engagement. Explore the key benefits that can elevate your marketing strategy effectively. Acing the Science of Marketing Technologies.

Customer data needs to be collected, treated, and stored carefully, since it brings its fair set of challenges. With crucial customer data scattered across emails and spreadsheets, it is possible to ...

Macro-influencers boast large followings, typically ranging from 100,000 to several million. Their vast audience allows brands to achieve broad exposure and increased visibility. For campaigns focused ...

Brands must push beyond essential personalization and shift to hyper-personalization, using consumer data to produce nuanced, unique experiences. They need to continue responding to and adapting to ...

Composable content is helping CMOs adapt to changing customer requirements. As a result, many brands are adopting this modular method to gain ground, grow, and deliver value to their consumers. This ...

With so many devices on the market, getting content in front of the right audience at the right time on the right platform is both a challenge and an opportunity. Today's brands are going to great ...