When you ask a VC what they look for in investments, you’re likely to get a response that involves going after a large “TAM,” or “total addressable market.” TAM is defined as “the existing revenue ...

The total addressable market (TAM) represents the total revenue opportunity that's available for a product or service, assuming it achieves 100% market share. Calculating the TAM allows investors to ...

Founder and Partner at lool ventures, Israel's seed fund. We take pride in identifying Israel’s best founders early and ahead of the curve. It’s a tale as old as the first cap table. A startup founder ...

A few months ago, I came across a Tweet that clearly enunciated something that had rankled me for a long time as an early-stage investor: TAM presumes zero future creativity. I believe firmly that, ...

Autumn on planet Earth didn’t start until the equinox a few weeks ago, but the axis shifted months ago in Startupworld, where VC winter has desperate founders smashing up the furniture for firewood.