Russia's rebranded Starbucks is a "totally different" brand, one of its owners told The WSJ. Stars Coffee sells frappuccinos, writes names on cups, and has a logo similar to Starbucks'. Another owner ...

A: “I tried to merge the concepts of a healthy brain and a good and natural coffee. I wanted something fun with something evocative, like the smell of coffee beans freshly ground.” — Jorge de la Cruz ...

In the spirit of full disclosure, I confess that I drank my last cup of coffee 35 years ago. So I shouldn’t care about the re-branding of a legacy Seattle coffee merchant. However, the new logo ...

The multi-million pound refresh of the world’s largest coffee chain sees the brand’s famous seafaring logo shift from being green and black to solely green. The outer circle of the logo with the words ...

The Starbucks logo is so iconic that it’s hard to imagine an image that could represent the brand as effectively as the mermaid. But graphic designer and YouTuber Kelly Lauren has boldly attempted to ...

A firefighter-owned coffee company has agreed to change its logo as part of a settlement with the city of Chicago, which accused the company of using a logo nearly identical to the Chicago Fire ...

Dispute over ‘siren’ logo with Alaskan coffee and apparel company has been ongoing for six years | Starbucks emblem has evolved over half a century but has generally featured its (occasionally ...