Happiness plays a central role in shaping how consumers interact with products. It influences satisfaction, repeat engagement ...

Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...

Every year, we publish a Top 5 Publications list celebrating the most popular scientific articles made possible with iMotions ...

Discover how desire drives real-world decisions, long before liking does. Learn why consumers chase products they later ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Find the right eye tracker for your needs and take your data to the next level with unparalleled analysis capabilities from iMotions. Eye tracking is a sophisticated technology that captures and ...

anywhere in the world. Even in remote settings, you can The Most Accurate Webcam Eye Tracking Available Based on state-of-the-art technology iMotions WebET 3.0 is the most accurate and robust webcam ...

SMI Eye Tracking Glasses is a mobile eye tracking technology that has been *Discontinued*. The SMI eye tracking glasses Integrate with iMotions but are no longer manufactured or sold. For a viable ...

Conduct truly multi-modal research with iMotions. Find your medical and research grade equipment here which integrates with iMotions Lab and allows for effortless data synchronization and analysis.

Discover the iMotions blog for expert insights, learnings, and client publications. Unpack human behavior and gain valuable insights.

Eye tracking technology is a powerful tool that has revolutionized the field of market research, psychology, and human-computer interaction. The recent development of both commercial and free ...

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...