The most transformative AI tool for marketers might be the quiet assistant built right into your browser, offering instant context without breaking your flow. While researching my upcoming book, ...

A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. More importantly, it also helps outline how those ...

Creation, decisioning and activation now operate as one engine. Separating creative and marketing operations adds cost, complexity and operational drag.

Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue.

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader ...

If you’re not making the most of the latest AI marketing tools then you’re at serious risk of being left behind by your competition. Because here’s the thing, according to an industry poll performed ...

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and ...

The B2B sector is the part of the economy where businesses sell to other businesses. While the term “B2B marketing” is increasingly used as a synonym for “B2B technology marketing,” businesses sell ...

Identity resolution — the science of connecting the growing volume of consumer identifiers to one individual as they interact across channels and devices – has ...

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Marketing automation platforms ...

This description is useful for understanding what some MOps teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing ops organizations vary widely. Marketing ops ...

The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. In fact, between the third ...