Client acquisition costs 5 times more than retention. Yet, many firms focus on acquisition, neglecting client retention strategies and the potential of loyal clients Acing the Science of Marketing ...
Social media algorithms act as gatekeepers, deciding which content appears based on how users behave, interact, and what they like. Understanding how these algorithms work is important to navigate ...
Automation of sales operations can be a win for companies, marketers, and sales teams. It lends speed, accuracy, and efficiency to sales operations, adding to revenues and customer loyalty. Sales ...
Fractionally, an AI-native growth platform for startups and SMBs, today announced the launch of Marketing Genie, its second AI Employee trained by seasoned executives. Within one week of launch, the ...
PubMatic and Butler/Till debut a fully autonomous agentic CTV advertising campaign using GenAI, AdCP, and real-time optimization for Clubtails. Acing the Science of Marketing Technologies. TalkCMO is ...
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