This research is part of a series that expands on our 2021 Roundtable Presentation, America Now. Read on for a snapshot of American generations’ current priorities in life. Understanding Americans’ ...

Download our Best Practices for Marketing to Gen Z whitepaper, “Understanding Collective Individuality: Unified in Uniqueness” for insights to tap into Gen Z to fuel brand growth. Generation Z ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Strengthen cultural relevance and reach diverse consumers with Collage’s cultural intelligence solutions tailored for multicultural growth. How a Technology Brand Accelerated Market Share Growth with ...

In a recent Collage Group study, we analyzed more than 80 commercials in order to determine which advertisements resonated the best among younger Black consumers aged 18-42. The findings show that New ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Top brands secure their competitive advantage by leveraging deep, data-driven insights that drive cultural relevance. But culture also depends on origins: the demographic identities and the shared ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

With every milestone, from Messi’s arrival in Major League Soccer to the lead-up to the 2026 FIFA World Cup hosted across North America, soccer’s star is rising in the U.S. And for brands ready to ...

New Collage Group insights identify the top 10 culturally fluent brands among Black Americans. Our 2023 study measures how brands have been able to use culture efficiently and effectively to appeal to ...

Black Gen Z Americans are an influential U.S. consumer segment, and their cultural and economic power are growing as the group ages into adulthood. Brands who understand this intersectional consumer ...