Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Black Gen Z Americans are an influential U.S. consumer segment, and their cultural and economic power are growing as the group ages into adulthood. Brands who understand this intersectional consumer ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

New Collage Group insights identify the top 10 culturally fluent brands among Black Americans. Our 2023 study measures how brands have been able to use culture efficiently and effectively to appeal to ...

Navigating the complex landscape of LGBTQ+ inclusivity and brand loyalty. Today’s consumers are more vocal than ever, holding brands accountable when they perceive actions—whether embracing ...

Collage Group’s Essentials of Gen Z Consumers presentation explores three areas of our consumer fundamentals research: demographics and segment context, identity, and Group Traits. Gen Z is America’s ...

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Studies show that more than 70% of Black consumers—greater than any segment—think that too many brands haven’t done their research when incorporating diversity (race, ethnicity and sexual identity) in ...