In Salt Lake City, Data Quality Co-op (DQC) has launched a new metric called the Data Trust Score, which combines observed ...

In the US, the Media Rating Council (MRC) has granted initial accreditation to the ARF's DASH TV Universe Study, which ...

Dynata has sold its Ameritest Creative Testing System to shopper insights specialist Vista Grande. Vista Grande was founded ...

In Mumbai, India, Hansa Research has launched an independent, subscription-based impact measurement service for ads across ...

Marketing strategy, consumer behavior and analytics consultancy GBK Collective has appointed former NRG leader and Ipsos exec ...

Point of purchase insights specialist Behaviorally has added predictive eye-tracking capabilities to its myBehaviorally ...

In the US, game infrastructure platform Gamebeast has acquired RTrack, an MR solution for developers, researchers and enterprises focused on the Roblox gaming world. Founded in 2019, RTracks helps ...

Advertising data and planning tech company Guideline has grown its senior leadership team with the appointments of Steve Silvers as Chief Product Officer, Michael Laxineta as SVP, North American Data, ...

Kantar has new leadership in South Africa, with Ivan Moroke stepping down as CEO, and Brian Reid and Nuala Harris-Morele set ...

Software firms AB Tasty and Wingify are to merge, under the aegis of private equity firm Everstone Capital, to create a ...

Media measurement solutions firm AudienceProject is launching a direct integration providing advertisers and agencies with ...

In London, data and analytics consultancy Cynozure Group has appointed insurance and financial services veteran David Germain ...