Out-of-home advertising must be working or it wouldn't be proliferating the way it is. It can be a useful advertising tool. However, as is the case with any medium, problems exist with measuring its ...

The UK public values journalism (and, by extension, news brands) more than ever, according to a new study by industry body Newsworks, which registered a 20% year-on-year increase in this metric.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Earlier this year, Effie Worldwide joined the LIONS family alongside WARC, Cannes Lions and Contagious. As a result, we have decided that the WARC Awards will not continue in their current form and ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...

TikTok’s annual ad revenue is forecast to grow 19.1% year-on-year in 2024, reaching $23.3bn this year, before increasing to $34.8bn in 2026, according to WARC Media’s latest global ad spend forecast.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.