The FDA’s new draft guidance on Bayesian methodology signals a shift toward more flexible, data-driven clinical trial designs, enabling sponsors to use prior data and adaptive approaches to improve ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

After decades of teaching and research at leading global institutions such as Harvard University and the Massachusetts ...

AI has evolved significantly, shifting from narrow, task-specific automation to advanced Cognitive Intelligence Platforms ...