How you propose a marketing strategy influences whether your company will implement it and can determine how well the company performs. An effective proposal leaves the intended audience convinced ...

I'm in the thick of it every day: writing, reviewing or advising on proposals. Just recently, a proposal of ours swung open the doors to a leading Nigerian bank partnership. It’s these real-life ...

If you are a business owner, you have my sincere condolences. Brands looking for attention today find themselves in an awfully pitiable position. Content marketing certainly had its glory days, but I ...

At the beginning of your new bakery business, you may need support from other parties to help your business take off. A proposal seeks support for a business endeavor, and you may benefit from writing ...

Conversations about pricing can be uncomfortable, but they're a necessity for every marketer. Figuring out how to broach the topic tactfully—in a way that actually encourages prospects to become ...