Perion Network Ltd. (NASDAQ & TASE: PERI), a leader in advanced technology solving for the complexities of modern advertising, today announced the integration of its Perion One Platform with Amazon ...

The data offering enables marketers to connect with their target audience more effectively and drive better results in Amazon’s advertising environment When you purchase through links on our site, we ...

Amazon has emerged as a formidable challenger to The Trade Desk’s DSP market share. And at least one major agency holding company might be pivoting a large share of its programmatic business to Amazon ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

NEW YORK — The nation’s leading audio content creation and distribution company has become the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon. The ...

Amazon is letting advertisers get their audio spots in front of more ears through an expanded pact with iHeartMedia for programmatic ads. Under the deal, users of the Amazon DSP (demand side platform) ...

Amazon Ads and iHeartMedia Expand Partnership with New Programmatic Audio Offering Through Amazon DSP The partnership will soon extend the scale and reach of broadcast radio to Amazon DSP Amazon Ads ...

iHeartMedia is the latest major radio and podcast player to introduce a new programmatic audio integration with Amazon that gives advertisers using Amazon DSP direct access to the broadcaster’s ...

A holiday promotional image from the Amazon Ads website. iHeartMedia and Amazon Ads have expanded their existing partnership to include programmatic audio. Advertisers using Amazon DSP will have ...

Microsoft is retiring its demand-side platform, Microsoft Invest, and naming Amazon DSP as the preferred transition path for advertisers. The move tightens ties between the two companies and shifts ...

Microsoft’s shift to Amazon DSP gives advertisers access to Amazon’s data-driven targeting and premium inventory as it phases out its own DSP. Microsoft is officially winding down its DSP, Microsoft ...