This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. Disney’s 12 principles of ...

How do animators breathe life onto a blank canvas? How do they get us to laugh at Pascal, sympathize with Carl, and feel the longing of Ariel wanting to be part of your world? How do they make us ...

Back in the 1930s, the young artists at Walt Disney came up with 12 basic principles to create the illusion of life on screen using animation, giving their drawings as much character and personality ...

“The Illusion of Life: Disney Animation,” written by two of Disney’s Nine Men, is out of print. But that hasn’t stopped it from making its way to the Internet in GIF and video form. The 12 principles ...

We’re not animating dancing brooms in feature films here. We’re designing interfaces for apps and websites. Do these principles really have anything at all to do with Interface animation? The answer ...

A charming short film and series of animated gifs by motion artist Cento Lodigiani bring to life the 12 basic principles of animation as set down by Walt Disney ...