Rolex, Audemars Piguet, and Tudor Raise Prices by 7% to Start the New Year

The average price increases varied from the U.S. to the U.K., suggesting the newly implemented 15% tariffs on Swiss watch ...

Rolex, Audemars Piguet, and Tudor Have All Raised Watch Prices in 2026

WatchPro tracks U.S. and U.K. prices for a basket of watches from 10 of the biggest Swiss watchmakers. Prices climbed by an ...