These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

US FDA issues guidance on modernizing statistical methods for clinical trials: Maryland Wednesday, January 14, 2026, 09:00 Hrs [IST] The US Food and Drug Administration today publ ...

After decades of teaching and research at leading global institutions such as Harvard University and the Massachusetts ...

This article explores the potential of large language models (LLMs) in reliability systems engineering, highlighting their ...

DNA analysis of cultural artifacts shows diverse biological profiles, but contamination and mixed signals complicate ...

In A Nutshell Alpha brain waves cycling at 8-13 times per second determine how wide your “temporal binding window,” or the ...

AI has evolved significantly, shifting from narrow, task-specific automation to advanced Cognitive Intelligence Platforms ...

Pupil dilation provides a physiological readout of information gain during the brain's internal process of belief updating in the context of associative learning.

Road networks are critical public assets that must be monitored, modeled, and maintained with rigor and efficiency. As agencies face heavier traffic, ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...