Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

One of the most difficult challenges in payment card fraud detection is extreme class imbalance. Fraudulent transactions ...

Background Annually, 4% of the global population undergoes non-cardiac surgery, with 30% of those patients having at least ...

They drew with crayons, possibly fed on maggots and maybe even kissed us: Forty millenniums later, our ancient human cousins ...

DNA analysis of cultural artifacts shows diverse biological profiles, but contamination and mixed signals complicate ...

今年的STS竞赛，共有超过 2600名学生提交申请，他们来自46个州、华盛顿特区、北马里亚纳群岛、波多黎各以及全球16个国家的826所高中。经过激烈角逐，最终有300位年轻人脱颖而出，入选本届学者名单—— ...

Introduction Application of artificial intelligence (AI) tools in the healthcare setting gains importance especially in the domain of disease diagnosis. Numerous studies have tried to explore AI in ...

The phenomenon of ‘too much finance’ – the consistent research finding that an outsized financial sector undermines the ...

Introduction Human papillomavirus (HPV) vaccines have been introduced in the Chinese market since 2016. However, the HPV ...

Background Inflammatory bowel disease (IBD) arises from complex interactions among diet, host and gut microbiome. Although diet influences intestinal inflammation, the microbial and metabolic pathways ...

This important study reports three experiments examining how the subjective experience of task regularities influences perceptual decision-making. Although the evidence linking subjective ratings to ...