The FDA’s new draft guidance on Bayesian methodology signals a shift toward more flexible, data-driven clinical trial designs, enabling sponsors to use prior data and adaptive approaches to improve ...

US FDA issues guidance on modernizing statistical methods for clinical trials: Maryland Wednesday, January 14, 2026, 09:00 Hrs [IST] The US Food and Drug Administration today publ ...

These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

A new study published in Therapeutic Innovation & Regulatory Science provides crucial insights into the design and ...

Julia Kagan is a financial/consumer journalist and former senior editor, personal finance, of Investopedia. Eric's career includes extensive work in both public and corporate accounting with ...

After decades of teaching and research at leading global institutions such as Harvard University and the Massachusetts ...

Pupil dilation provides a physiological readout of information gain during the brain's internal process of belief updating in the context of associative learning.