Incrementality testing in Google Ads is suddenly within reach for far more advertisers than before. Google has lowered the barriers to running these tests, making lift measurement possible even ...

This study proposes an important new approach to analyzing cell-count data, which are often undersampled and cannot be accurately assessed using traditional statistical methods. The case studies ...

ABSTRACT: This paper investigates the application of machine learning techniques to optimize complex spray-drying operations in manufacturing environments. Using a mixed-methods approach that combines ...

A British-flagged luxury superyacht that sank off Sicily last year, killing UK tech magnate Mike Lynch and six others, completed its final trip to the Sicilian port of Termini Imerese Sunday, a day ...

Copyright 2026 The Associated Press. All Rights Reserved. Copyright 2026 The Associated Press. All Rights Reserved. The hull of the superyacht Bayesian, which sank ...

Salvage experts use powerful crane to lift yacht from seabed Yacht sank during sudden storm with powerful windsInspection to seek clues into tragedy that puzzled experts PORTICELLO, Italy, June 21 ...

Copyright 2025 The Associated Press. All Rights Reserved. Copyright 2025 The Associated Press. All Rights Reserved. FILE -The multi-purpose floating work barge Hebo ...

Sudden, hurricane-force winds toppled the luxury Bayesian superyacht that sank off the coast of Sicily last August, according to an interim report into the disaster, which found the boat had ...

An official report into last year’s yacht tragedy, which killed seven, found that the boat could easily capsize in high winds. Its towering mast made it more vulnerable. By Jeffrey Gettleman and James ...

Three crew members of the Bayesian superyacht are officially under investigation for crimes including negligence, recklessness and failing to save the ship from an oncoming storm, according to Italian ...