Anton Paar has introduced a new measurement system for pharmaceutical quality control that sets the highest standards in ...

TRS offers a robust solution for analyzing heterogeneous samples, providing comprehensive spectral data essential for ...

The NFL implemented new virtual measurement rules for first down this season. They don't really accomplish a lot, and fans ...

Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how ...

With the college football offseason buzzing over coaching futures and media shakeups, the longtime face of College GameDay ...

Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...

Over the past year, scientists have searched brain tissue, arteries and even joints for the presence of microplastics. The ...

For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has ...

The average waist size for U.S. women is 38.5 inches, indicating widespread abdominal obesity. Larger waist sizes are linked with increased risks of chronic diseases, like heart disease and diabetes.

Not so with battery-electrics.Their vigour is determined by the so-called State of Health (SoH). It is the key value for assessing the state of the most expensive component in an electric car.Battery ...

The Coalition for Innovative Media Measurement (CIMM) and the World Federation of Advertisers (WFA) have launched a strategic ...

At 72, I’m thinking about retirement. And seeking wisdom from America’s presidents, some of whom knew when it was time to ...