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Beyond personas: Why brands must design for multiple selves

By Abdullah Yusif MAHMUDIn marketing circles, the idea of a singular, stable consumer identity has long guided segmentation models. Brands built their strategies around fixed personas: “the working ...
Final Fantasy 7 Remake Intergrade' on Nintendo Switch 2 is a beautiful port of an already-stellar game, and is a technical ...
Developer productivity depends on flow: the state where engineers maintain focus, context and momentum. When issues are discovered late in the development process – after commits, code reviews or CI ...
Final Fantasy VII Remake is a take on FFVII that I loved and, while the Switch 2 version isn’t the most powerful, it’s still ...