Discover how the color of egg yolks shapes our expectations about taste and nutrition. Through blind taste tests and scientific explanations, this video explores why visual cues like yolk color can ...

All sorts of cues other than taste – like color – can create expectations that affect our perception of how a food tastes; ...

People with color blindness may be less able to spot an early sign of bladder cancer, making them likelier to be diagnosed ...

Social media users were startled by the scene in the Threads post, with one saying, "this is terrifying." ...

The artist Warren Isensee recently opened his third solo exhibition with Miles McEnry in New York. The show marks a new era ...

As homeowners begin to consider siding replacement projects, they might be surprised to learn their options in relation to ...

For centuries, scientists and philosophers have studied how color influences human emotion, which is reflected by its ...

Color plays a quiet, powerful role in our lives. It greets us in morning light and mirror reflections, anchoring the spaces ...

The idea of these so-called perception-driven systems is to interpret raw sensor data and convert it into actionable understanding. So, they capture the images as traditional machine vision would, but ...

Stanford psychologist Jeremy Bailenson, who studies how immersive environments reshape perception, has shown that extended ...