These open-source MMM tools solve different measurement problems, from budget optimization to forecasting and preprocessing.

This story appeared in The Logoff, a daily newsletter that helps you stay informed about the Trump administration without letting political news take over your life. Subscribe here. Welcome to The ...

Donald Trump shared a Truth Social post advising pregnant women and parents to avoid Tylenol (acetaminophen) unless ...

Each time Matthew Zipple, a behavioral ecologist at Cornell University, releases a mouse that was born and raised in a ...

Speed limits are a subject of constant discussion across America, and because of decentralized state regulation over the limits, there can be a wide variance in limits from state to state. Arizona, ...

The question of whether siblings' birth order shapes their personality has puzzled families and psychologists for years. But ...

Wealthy tech bro turned antivax crank Steve Kirsch attacked Paul Offit for refusing to debate antivaxxers, while Dr. Mike was "surrounded" by MAHA stans. These recent events led me to revisit the ques ...

Researchers at the Institute of Science Tokyo in Japan, also known as Science Tokyo, have taken a fresh look at a long ...

The hitting market has begun to take shape, with star outfielder Kyle Tucker reaching a deal with the Dodgers, Bo Bichette ...

Background Patients with severe aortic stenosis (AS) are at high risk of mortality, regardless of symptom status. Despite ...

Millions use black plastic utensils every day without knowing what’s really in them. A major scientific error just changed ...