Cracker Barrel last month reported a steep decline in quarterly sales and profit. (Ted Shaffrey/AP) Cracker Barrel is laying off several dozen corporate employees as the family-dining chain seeks to ...

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Ryan Eichler holds a B.S.B.A with a concentration in Finance from Boston University. He has held positions in, and has deep experience with, expense auditing, personal finance, real estate, as well as ...

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A creative brief is like a road map. A good brief leads to imaginative and persuasive ads. And gets you there quickly. A bad brief starts you off in the wrong direction. So you have to stop, figure ...

Many brainstorming sessions are not as productive as they could be, typically because they are poorly conceived, planned or managed. Here's a proven way to trigger imaginative solutions. And although ...