A strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading media networks and platforms recently gathered ...

Mark Cuban told BI that key parts of the creative process are human instinct and decision-making. AI is a particularly efficient time-saver and will allow the "best" to become "better," he said. Cuban ...

A razor sharp satire about burnout, contracts, and creative sabotage that somehow becomes a massive hit when failure is the ...

In 2022, OpenAI – one of the world’s leading artificial intelligence research laboratories – released the text generator ChatGPT and the image generator DALL-E 2. While both programs represent ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...

How are the world’s most creative people using AI to drive their work forward? This was the question at the heart of an in-depth survey Fast Company recently conducted in partnership with Whalar Group ...

Assessing both creative potential and achievement, I carried out a word association janusian process creativity assessment experiment, based on two types of opposite evoking word stimuli: Oral ...

Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. As a young artist and performer, I am always working in the so-called ...