Report Ocean recently announced the publication of its new report on the GPS Antenna market. The research assesses key elements that will have a significant impact on the market throughout the ...

The solution combines Reward’s insights derived from first-party transaction data across a panel of ten million UK banking ...

This launch marks a shift in how marketers utilize AI on a day-to-day basis. Gaining access to the right customer data and insights remains a bottleneck for many teams, slowing decisions and delaying ...

In ecommerce marketing, customer segmentation is usually the first topic that comes to the table when a business wants to grow. Every brand wants to reach the right people with the right message at ...

Most businesses waste thousands targeting "who" their customer is, while ignoring "why" they buy. This forensic guide dismantles the Psychographics vs Demographics debate, offering a roadmap to ...

Abstract: Customer segmentation is essential for personalized marketing, customer retention, and strategic decision-making. Traditional segmentation methods, such as k-Means and Gaussian Mixture ...

The Black Friday Cyber Monday (BFCM) weekend is prime time for ecommerce businesses. But Black Friday is the day with the highest number of emails sent all year. And with fierce competition from ...

Institute of Graduate Studies, Business Administration, Istanbul Gelisim University, Istanbul, Turkiye. The data obtained through chatbots makes customer segmentation processes more dynamic and ...

Abstract: Customer segmentation is a marketing strategy in improving customer relationships. Customer loyal behavior towards a product or service will greatly benefit the company because customers ...

When combined with pricing, it results in higher profits. Using powerful tools to set prices requires expertise in the industry and an understanding of what drives buyers. Although many companies ...

Smarter segmentation starts now. AI connects scattered customer data to allow more precise, real-time audience targeting across every channel. Online meets offline. Linking digital behavior with ...