The modern business world is driven by data and some of the most valuable is customer data. Finding the best way to satisfy customers requires studying their needs and that means analyzing the data ...

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and third-party insights would leave practitioners formulating campaigns and devising strategies ...

Opinions expressed by Entrepreneur contributors are their own. In today’s world, data is one of the most precious resources. The more information you collect about your customers or business partners, ...

Erik Huberman is the Founder and CEO of Hawke Media, a full-service outsourced CMO and marketing consultancy based in Los Angeles, CA. For years, digital marketers relied on third-party cookies that ...

Chad M. Topaz and Tyrone Bass suggest five steps researchers can take to make more inclusive choices when collecting and analyzing data. Colleges and universities are investing heavily in data science ...