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This week's letters to the editor address the potential for data centers in Sheboygan's industrial park and tactics used by ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Packaging plays more of a role than founders tend to realize; it directly affects your conversion rates, customer acquisition ...

Entrepreneurs who treat their websites as full-time sales engines, rather than digital brochures, gain a measurable ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Stop losing technical sales to customer confusion. EcommerceFastlane shares a framework to simplify complex products and ...

The holidays are over, but the data matters. Learn how retailers can turn Q4 insights into AI-powered growth, retention, and smarter acquisition for 2026.

"ECAPI creates a shared language that can reduce integration overhead while still supporting innovation," said Barbara Kalicki, Associate Director, Publicis Sapient. "It allows retailers and platforms ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

Discover 10 remarketing lists PPC managers can use to reduce wasted spend, prioritize high-intent users, and improve campaign ...

There is big money tied to personal information, much of it bought and sold by data brokers. Now, a new California law is ...