Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

Every moment, the brain balances signals that unfold at different speeds. Some arrive in milliseconds, such as a sudden sound ...

The study analyzed more than 100 million U.S. medical claims from July 1, 2022, through June 30, 2024, and found that nearly ...

Senator Shelley B. Mayer and Assemblyman Steve Otis announce their legislation, S.7501A/A.8076A, to direct counties, together ...

A Familiar Story Finds a New ShapeFootball has a habit of looping back on itself. Players leave, clubs move on, and yet ...

T he American university remains the standard for the world. Some of the most talented individuals from around the globe ...

Town Hall chiefs are set to be updated on progress with the council’s climate emergency response. A report on the issue will ...

Collagen is the most abundant protein in the human body and has an important role in healthy tissue as well as in a range of prevalent diseases. Medical research and diagnostics hence call for means ...

The paper challenges the dominant “mirror metaphor” that defines digital human twins as faithful replicas of human behavior ...

While many see AI adoption as a technology problem, healthcare reveals that AI systems can work as intended and still ignore ...

A new chip-based quantum memory uses nanoprinted “light cages” to trap light inside atomic vapor, enabling fast, reliable ...

About 20,000 people living in Florida in 2025 were detained and transferred to federal immigration custody, state officials ...