Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...

To boost sales and brand awareness, you should consider expanding your distribution channels. Learn more about your options.

Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

Crafting a press release is only the first step. To maximize visibility and results, you need a press release distribution strategy that is intentional, timely, and measurable. That’s where Business ...

LONDON--(BUSINESS WIRE)--The global artificial grass turf market is expected to post a CAGR close to 13% during the period 2019-2023, according to the latest market research report by Technavio.

Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

The current pandemic is taking a toll on the way many companies go to market. For others, it has meant a push for already implemented strategies. For all, the current moment is a good one to reflect ...

Anne Coughlan is an Emeritus Professor of Marketing, at the Kellogg School of Management. She joined the faculty in 1985. Dr. Coughlan's main research interests are in the areas of distribution ...

In 2026, a critical mass of sports rightsholders will invest in launching their own D2C platforms, even if the primary game distribution remains locked behind legacy deals. The value of this shift ...

You’ve created awesome content, but now what? Content distribution is the secret sauce that gets your hard work in front of the right eyes. And for B2B, you need a content strategy with a strategic ...

NEW YORK, NY / ACCESSWIRE / October 5, 2020 / The insurance industry has received a major wake-up call in the form of the recent digital transformation accentuated by the coronavirus pandemic.