Meara covers streaming service news for CNET. She graduated from the University of Texas at Austin with a degree in journalism. When she's not writing, she likes to dote over her cat, sip black coffee ...

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Streaming service Max has reverted back to its original name, HBO Max, effective on July 9. The HBO Max name is back. I’m confused. And I bet you are also. Launched in May 2020, HBO Max did what any ...

It’s official, folks: HBO Max is back. Streamers woke up this morning to an update that replaced the “Max” on their apps with “HBO Max,” putting an end to a rebranding exercise that never quite took ...

Max is returning to its former name — HBO Max — beginning immediately. Users of the streaming service, which is owned by CNN’s parent company Warner Bros. Discovery, will see the new-ish name roll out ...

Get your jokes and your engines ready, because Max is once again HBO Max. The streaming service that's home to HBO content, Warner Bros. movies, all 10 seasons of "Friends" and a smattering of reality ...

UPDATE: The flip is done. Scroll down to see a new HBO Max marketing spot announcing the return to the streamer’s original name, after two years as “Max.” Warner Bros. Discovery has settled on a date ...

Warner Bros Discovery‘s flagship streaming service will return to its original HBO Max name on Wednesday, ending an ill-starred two years when it has been known as Max. The timing of the shift, which ...

The streaming service formerly known as HBO Max will once again be called HBO Max. Warner Bros. Discovery (WBD) announced Wednesday that it will soon put the "HBO" back in the name, two years — and ...

Even the most old-school PPC managers can’t deny it anymore: Performance Max is capable of amazing things. It does require a certain level of setup (like good-quality data inputs) and a different ...

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming ...

Two years after Warner Bros. Discovery (WBD) rebranded its streaming service to Max, the company is reverting to its old name. On Wednesday, the company announced the good news at its Upfront ...