Get ready to slay your first day back to school with this super easy and affordable makeup tutorial! Learn how to achieve a ...

E.l.f. Beauty partnered with eGen and Exclusible to develop its new Roblox experience for players age 13 and up. The company aims to appeal to Gen Z and Gen Alpha consumers “who believe their virtual ...

In the latest trading session, e.l.f. Beauty (ELF) closed at $76.80, marking a -3.31% move from the previous day. The stock's change was less than the S&P 500's daily loss of 0.14%. Meanwhile, the Dow ...

In 2025, it felt like beauty launches were hitting our desks faster than ever before. There were new skincare formulas powered by beauty buzzword ingredients like exosomes and peptides; multitasking ...

The world went mad for lip liner this year, and in 2026, we’ll be experimenting with new ways to use it. Enter Katie Jane Hughes—makeup artist, founder of her eponymous KJH Brand, and the woman behind ...