Every website has multiple opportunities to make the information and content they offer easier for users to read and search engines to index. One of the most effective methods is effectively using ...

Structured data is useful for performing better in Google by communicating information about a web page, produce or service. It’s one of the few quick wins that you can control. Structured data seems ...

To learn more about our editorial approach, explore The Direct Message methodology. Over coffee with a growth lead at a Bay Area SaaS firm this spring, I asked how their newly launched knowledge hub ...

Have you ever heard of a schema before? A schema is an enduring negative pattern that develops during childhood or adolescence, which persists and expands throughout our lives. We experience the world ...

To begin to understand the value of schema markup in SEO, imagine all the world’s information loosely sorted and heaped onto a desktop. Although Google has become the internet’s most efficient ...

We know that schema helps harness the power of your content by making it more discoverable in search results. Our last article, How to deploy advanced schema at scale, covered the schema deployment ...