Influencer marketing is a powerful tool that brands can use to connect with their target audiences. Though mega-celebrities (think Kim Kardashian) often steal the macro-influencer spotlight, marketers ...

Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an email list, increase sales, or something else. However, prospects rarely go straight from learning ...

Bowmans' Ashleigh Hale, Kate Beretta, and John Paul Ongeso review the shifts in Africa’s financial services and digital media ...

Most of Nu Holdings' money comes from digital accounts, cash deposits, or balances that pay little or nothing. In practice, ...

Microsoft CEO Satya Nadella directly equates the future of AI models (foundation/LLMs) to the historical evolution of the ...

As corporate regulation evolves globally, new frameworks are emerging that reconceptualise the relationship between governance, strategy and value creation. These are not merely updated compliance ...

Elite athlete habits can help leaders perform longer. Olympians share practical ways to build longevity, manage energy, and achieve goals with less stress sustainably.

The University of Wyoming recognized the achievements of outstanding faculty and departments during its third annual ...

As creator budgets scale, measurement looks more like performance marketing with signals like conversion and business impact ...

C4 photosynthesis represents a striking example of convergent evolution, where multiple plant lineages have independently modified an ancestral C3 pathway to enhance carbon fixation efficiency. This ...

At the core of CFD market maturation in 2026 is execution quality. Where once execution quality was loosely defined — as long as price feeds did not blatantly lag underlying markets — now ...

Brewers are being pushed to innovate, focusing on new categories like low and no alcohol, and aligning with consumer lifestyles and values.