The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...

With today's rising unemployment and fiercely competitive workforce, workers must quickly show their worth to an organization. Particularly with highly sought-after positions, the hiring managers are ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

An industry analysis study and paper generally includes an abstract at the beginning, sometimes confused with an executive summary. The purpose of an abstract is to provide a shorter version of the ...

Opinions expressed by Entrepreneur contributors are their own. In their book Write Your Business Plan, the staff of Entrepreneur Media, Inc. offer an in-depth understanding of what’s essential to any ...