Generative design helps engineers explore design, delivering 30-50% faster time-to-market, 10-50% weight reductions, and up to 20% cost savings.

Generative design has progressed from the early days in the 1980s when the process required someone with a PhD in finite elements. Now, generative design can produce infinite varieties of product ...

For a design engineer, the use of generative processes is the equivalent of transitioning from sewing by hand to using a sewing machine. It can require a shift of mindset that instead of practicing a ...

Arian Hakimi is a lead designer at Zaha Hadid Architects at their London Office. Arian sees a distinction between the two terms; parametric design versus generative design, despite the two often being ...