Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Persuasion is part art and part science. There are many data-based strategies to successfully create persuasive communication. That's the science. Likewise, there are just as many techniques for ...

Blinking at you. Waiting for you to say something. In the last few months, I’ve written 20 pieces that have been viewed over two million times. But every time I write, there are still moments where I ...

Every law firm has its own platform for attorneys to establish thought leadership and communicate directly with current and potential clients: law firm websites. Blogs help with SEO by boosting a ...