The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

Improving the return on investment and effectiveness of marketing, customer satisfaction, and privacy safeguards to reduce compliance or regulatory risk are the top three objectives for the next 12 ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

CHICAGO, Oct. 17, 2023 (GLOBE NEWSWIRE) -- TransUnion (TRU) announced today that its marketing solutions business, TruAudience®, will integrate its identity product line with AWS Entity Resolution ...

NEW YORK—As the identity ecosystem that increasingly powers the TV and video advertising marketplace faces significant changes and challenges, a new study from CIMM and OpenAP urges the industry to ...

AI-powered identity collaboration accelerates match rates, enriches first-party data, and enables zero-data-exposure activation for modern marketers ...

Hightouch, providers of a data and artificial intelligence platform for marketing and personalization, today launched Adaptive Identity Resolution, which turns messy customer data into usable profiles ...

Two similar terms — completely different outcomes Security teams often hear “entity resolution” and “identity verification” used as if they mean the same thing. They don’t — and that confusion can ...

A new identity-resolution capability is being offered to advertisers via an expanded partnership between Viant and TransUnion. Thanks to this arrangement, Viant’s Household ID can now identify 95% of ...

Identity chaos – that’s what a customer recently called the current state of identity management (or lack thereof). It became clear that the customer’s plethora of options, methodologies and use cases ...