With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ...

Hightouch’s new AI-powered identity resolution service lets marketers ‘toggle’ confidence levels for more precise or broader reach – all within their own data warehouse Marketers frustrated by ...

For years, marketers have talked about building a “customer 360,” a complete profile of every customer that includes all of their interactions. This impacts the effectiveness of marketing teams, ...

A new identity-resolution capability is being offered to advertisers via an expanded partnership between Viant and TransUnion. Thanks to this arrangement, Viant’s Household ID can now identify 95% of ...

NEW YORK—As the identity ecosystem that increasingly powers the TV and video advertising marketplace faces significant changes and challenges, a new study from CIMM and OpenAP urges the industry to ...

Two similar terms — completely different outcomes Security teams often hear “entity resolution” and “identity verification” used as if they mean the same thing. They don’t — and that confusion can ...