LinkedIn targeting in Microsoft Advertising exists to help brands message-map their best creative with the ideal audience. When approached thoughtfully, it allows you to apply professional ...

Digital marketers always have an eye on metrics—to improve campaign performance and ensure success. And if you're like most B2B marketers, you're taking an especially close look at your LinkedIn Ads ...

What makes B2B ads effective on LinkedIn? Do the drivers of ad effectiveness change based on campaign goals? To find out, researchers at MAGNA and LinkedIn ran a series of experiments in which ...

But while authenticity is key, quality matters too – even a candid TikTok or unboxing Reel benefits from sharp editing, clear ...

Most agencies charge either a percentage of ad spend (typically 10-20%) or a flat monthly retainer ($3K-$10K depending on ...

The London-based startup is helping creators make millions by giving fans access to exclusive content. Can its AI tools help ...

Free educational YouTube channel delivers half a million hours of learning to children worldwide We wanted to create ...

Ready to make your blog pay off? This guide shows you exactly how to build, grow, and monetize, with practical tips and hands-on experience.

The social media landscape is changing fast — here's how brands can show up, get noticed and stay ahead this year.

The creator economy has matured into a scalable, investable sector powered by strong business models, owned IP and growing ...

Discover 10 lesser-known AI tools that deliver powerful, purpose-built features for content creation, branding, productivity, ...