For a decade, marketers built growth strategies around deterministic measurement: knowing exactly who did what and when. That world has changed dramatically. The shift to privacy-first frameworks has ...

Instead of relying on user paths or platform-based credit, causal approaches use experiments and incrementality models to determine whether a specific action genuinely affected an outcome.

Assessing Teacher Trainee’s Misconception of Derived and Fundamental Quantities in Measurement: A Quantitative Survey in Gambaga College of Education This study was conducted to uncover and analyze ...

Some generators of the Sewerage & Water Board still produce 25 hertz electricity, a century after the rest of the world moved ...

Opinion: As Brevard debates renewing lagoon funding, critics claim it’s slow, costly or ineffective. But stopping now risks ...

Materials research generates vast amounts of data, but the information often exists in manufacturer-specific formats and the terminology is inconsistent, making it difficult to aggregate, compare, and ...

Billions of cigarette butts end up on sidewalks, beaches, and gutters each year. They are small, easy to ignore, and hard to ...

Yes, we want to show return on investment (ROI), but most of us would rather measure impact quarterly or annually, not weekly ...

A strategic look at allocating paid media budgets across the funnel, with evidence-backed models and practical guidance for ...

COP30 in Belém, Brazil, closed with high expectations and mixed results. Delegates rightly celebrated the Belém Political ...

Converting money from a tax-deferred retirement account to a Roth IRA can cause Medicare premiums for Part B and Part D to increase – in some cases dramatically – because Medicare premiums are tied to ...