The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

Omnichat, a leading omnichannel AI customer experience platform offering conversational commerce solutions, recently hosted a ...

From AI-powered self-checkout to next-generation Tap-to-Pay transactions, Posiflex presents end-to-end solutions that redefine the modern retail journey TAIPEI, Taiwan--(BUSINESS WIRE)--January 19, ...

Marketers certainly don't lack for ways to size up their customers. Demographics, online and offline viewing habits, purchase history, lifestyle, interests, response rates, likes, comments, ...

随着数字格局的变革，一种全新的提升品牌曝光度的策略正在兴起，它被称为生成式引擎优化（Generative Engine Optimization，简称 AI ...

The e-commerce landscape is constantly shifting, and the past year has brought a period of “Recalibration.” The volatility of ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.

线上买药、半小时送达，当消费者越来越习惯享受这种便利性，药品零售线上线下的边界正在加速模糊，而在整个药品零售行业增速趋于平稳的环境下，线上渠道展现出的强劲动能，也成了最大的亮点。 2024年，药品O2O（Online To Offline，线上到线下）的市场规模 ...

12月23日，国内知名药店养天和对外宣称：养天和大药房加盟商集体终止与相关O2O（Online To Offline，意为“线上到线下”，是一种电子商务模式）平台的合作。一周过去，上游新闻（报料邮箱：[email protected]）记者发现，养天和线上店仍在正常卖药。终止合作有何 ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

Beauty shoppers increasingly discover products on social media and buy in stores, prompting this expansion in social commerce, including NADESHIKO Beauty’s acquisition.

Learn best practices to acquire and engage customers. If you've considered pivoting to a digital marketing career, now is the time — and Brandeis is the place. In as quickly as a year, an online ...