Oracle has unveiled Oracle Airline Data Model, a standards-based, pre-built database schema to help airlines optimize the collection, storage, and analysis of passenger data from reservations, sales, ...

As organizations accelerate digital transformation, data is no longer viewed as a byproduct—it’s the backbone of strategic decision-making. With growing volumes of structured and unstructured data, ...

Forbes contributors publish independent expert analyses and insights. Chief Analyst & CEO, NAND Research. In an era where artificial intelligence is reshaping industries, Oracle has once again ...

Oracle introduced several tools at its Modern Marketing Experience event this week designed to help marketers track customers across channels and devices, as well as identify prospects that match the ...

Data warehousing solutions enable users to process their organizational data and gain more insights from their data analysis. But with so many different types and vendors of data solutions on the ...