For years, PPC advertisers have considered Performance Max (and Smart Shopping before it) to be a black box, even a black hole. While its powerful automation drives convincing results, the lack of ...

With the right metrics, you can increase the return on both. by Jim Stengel, Cait Lamberton and Ken Favaro Over the past 20 years, performance marketing has become the dominant approach companies use ...

The Department of Defense (DOD) identified test and evaluation modernization as a crucial part of its effort to get capabilities to warfighters faster. DOD organizations, including the Office of the ...

Carley Millhone is a writer and editor based in the Midwest who covers health, women's wellness, and travel. Her work has appeared in publications like SELF, Greatist, and PureWow. Jay N. Yepuri, MD, ...

Robin has worked as a credit cards, editor and spokesperson for over a decade. Prior to Forbes Advisor, she also covered credit cards and related content for other national web publications including ...

LOS ANGELES (KABC) -- There are a number of California laws on the books when it comes to marijuana, including one meant to stop employers from punishing workers who use cannabis when they are not on ...