Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Overview Covers in-demand tech skills, including AI, cloud computing, cybersecurity, and full-stack development for ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Forbes contributors publish independent expert analyses and insights. Brian Delp is NY-based, covering retail, fashion, and home products. Rather than moving through clearly defined life stages, ...