Short Message Service (SMS) has been around for decades, but it’s no longer just for personal chats. Today, businesses rely on texting to reach customers directly, promote products and share important ...

This article was published in 2025 and references a historical event from 2023, included here for context and accuracy. Tension: Businesses chase SMS marketing’s impressive metrics while customers ...

Marketers are always looking for better ways to engage customers on mobile, and text message marketing has quickly emerged as a powerful tool. Consumers value the convenience, while brands appreciate ...

It’s no secret that technology creates new opportunities for businesses, helping them gain a competitive edge. Texting is one such advancement that allows companies to better communicate with and ...

Megan DeMatteo is an independent journalist and editor covering all things money, lifestyle and web3. She has written for notable publications including Marie Claire, CoinDesk, Insider and more. She ...

In October 1984, as the market for mobile phones was just opening up, one man decided it would be useful if the new technology could be used to send and receive short, electronic messages. But ...

A guide to creating fastvertising—quick response ads that go viral. by Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins and Ryan Reynolds In February 2013, during Super Bowl XLVII, the stadium ...

SEOUL, Jan 2 (Reuters) - Bain Capital is buying a 43.66% stake in South Korea's Echo Marketing (230360.KQ), opens new tab, which owns local activewear brand Andar, from its founder and another ...

The release of action adventure, Akhanda 2 was pushed earlier this month, after a Madras High Court order, put a stay on its screening following an appeal filed by Eros International Media Ltd. In ...