At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC ...

New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels To use the SQL ...

SQL remains the backbone of enterprise data access. Despite the rise of dashboards, semantic layers, and AI-driven analytics, ...

Microsoft has found a new use for natural language processing capabilities in machine learning large language models (LLMs): SQL queries. The company has set up a sandbox for developers and data pros ...

Amazon Ads has introduced an SQL generator for Amazon Marketing Cloud (AMC) to help advertisers develop insights from their AMC signals. This new capability provides a natural language interface ...