It used to be common practice for a running shoe store salesperson to look at the bottom of the customer’s shoes before recommending what to buy next. They’d assess how worn out the tread pattern ...

In every footwear company on the planet, the design process is a key element in the shoe-building cycle. That’s a given. But Mizuno takes that process several steps further, by utilizing the expertise ...

Look online for information on running shoes and you’ll soon see articles about wear patterns on the bottom of your shoes. Usually, these articles promise “secret knowledge” of what each wear pattern ...