Ravishankar Iyer, author of Story Rules, transforms data-heavy presentations into compelling narratives that drive business ...

Forbes contributors publish independent expert analyses and insights. Storytelling might seem out of place in a world where data and analytics dominate decision-making. But research shows that ...

Storytelling is often treated as a soft skill in organisations. It is considered useful, perhaps, but secondary to the ...

Stories stick in our brains 22 times better than facts and figures. There's a reason why we tell stories to our children at bedtime rather than reading them fact-based reports. The human brain is ...

Storytelling is not just a tool, it's a potent strategy that breathes life into a brand and creates emotional connections with customers. It's about humanizing a brand, presenting it as more than just ...

“We tell ourselves stories in order to live,” wrote the iconic journalist-essayist Joan Didion, and her statement is no exaggeration. Sharing stories is an integral component of the human experience, ...